We understand the importance of dressing our kids in the softest, most delicious fabrics.

We use natural fibres which breathe and keep babies cool in summer and warm in winter.

We use snuggly fibres so that cuddling your bundle is even more heavenly.

We think there is no better place to source these fibres than our own backyard, when and where we can.


From the north of Queensland to Southern NSW, families are growing some of the finest quality cotton in the world. They’re doing it with less water, less chemicals and healthier soils than ever before.

We believe in supporting our local farmers wherever we can and are proud to use Australian cotton in most of our clothes. 


We use small run factories in China who we have been working with in different capacities for a number of years.

Our designers personally visit our makers and share a cup of tea. We consider these factories part of our team and we could not produce our incredible quality without them.


We are proud to be in support of Geelong Mums. We share their vision of a future where we waste less, share more and care for every baby and child.