Our Story

Homegrown was dreamed up by friends Emma Hawkins and Penny Hunt. They both wanted to create something that reflected their upbringings in big families- chaos made simple by practical things. 

Emma Hawkins was born and bred a country girl. Working in the frenetic world of print media kept her driving back and forth to Melbourne for a number of years before moving across to digital media. She has now paved her way through the ever changing digital world to become a figure known for her honesty and transparency. 

Penny Hunt has a long history in the fashion industry. She has worked across a number of small Australian fashion businesses and is in love with showcasing our heritage and history to the world. She is the founder of RYDER womenswear.

Friends since they were sixteen this partnership simply fell into place. Product and manufacturing expertise combines with being entrenched in the digital media world made for the perfect combination.