Our Story
Welcome to Homegrown Kids, an Australian brand cherished by families nationwide. Established five years ago and run by three dedicated Australian mothers, our mission is simple yet profound—to encapsulate the essence of Aussie upbringing through our children's and baby clothing line. We believe in creating clothes that are comfortable, practical, timeless, and of the highest quality. Our garments are made for adventures, for sleeping, for babies, kids, and dressers in mind. They are designed to be passed on, passed down, or kept in that special box for years to come.
Founding Story
Alexendra Foster - Brand Director
With a passion for small business, Alexandra has explored all facets of a fashion brand, from warehouse operations and production to design and retail management across Australia and Asia. A self-proclaimed ‘problem solver,’ she seamlessly juggles work and home life with her two wonderful kids. Alexandra's connection to fashion runs deep—her great-aunt was the dressmaker for King Farouk of Egypt in the 1940s. Alexandra resides in Mt Martha with her children.
Penny Hunt - Co-Founder / Head of Design
Boasting over 15 years of fashion design experience, Penny transitioned from leading two female fashion brands to focusing on children's clothing when she became a mother. With her extensive knowledge in design and production, she co-founded Homegrown Kids to create timeless, practical, and quality pieces for children. Penny lives in Flinders with her three children.
Emma Hawkins - Co-Founder / Creative Director
Emma's childhood on a farm in Deniliquin, NSW, nurtured her love for nature and the outdoors. This idyllic upbringing inspired her to create a clothing line that embodies the spirit of adventure and connection to nature. In 2019, shortly after the birth of her second daughter, Emma launched Homegrown with the vision to produce practical yet cute children's wear that honoured her strong country roots and ensured durability for long, messy and adventurous days. Emma lives in the Barrabool Hills with her three children.
Core Values
At Homegrown Kids, our core values are the foundation of everything we do:
- Quality: We prioritize exceptional craftsmanship and the finest materials.
- Sustainability: We are committed to creating eco-friendly products that support our planet.
- Comfort: Our designs ensure maximum comfort for babies and kids.
- Timelessness: Our pieces are designed to be enduring and versatile, transcending fleeting trends.
Join Our Community
Thank you for visiting Homegrown Kids. We invite you to join our community of families who value quality, sustainability, and the joy of childhood. Explore our collection and discover the magic of Homegrown Kids today.